So when I decided to go back to the the the vendor community on the MDM side, after eight years as an analyst, I really looked around and and I did decide to to go into the vendor space again.

I looked I looked around and who was really committed to MDM as a discipline and as an achievable and affordable technology, that could provide value to quickest and really look to build relationships with customers around business value and process enhancement and that kind of thing. And there really was nobody else but Profisee that was doing all those things.