Almost every company talks about becoming or claims to be a ‘data-driven’ company, but are they really taking the steps to make it happen?
This article discusses why data management isn’t an IT thing, but a business problem. You need a master data management strategy if:
- The company’s market share has been declining over the past year.
- The business has a compliance problem – think GDPR for data privacy concerns.
- Merger & acquisition complications continue. The lack of a comprehensive data strategy delays ROI.
Working with the business to design a strategy for data management for all is a win for everyone.