Becoming a Data Driven Company is Easier Said Than Done…

Almost every company talks about becoming or claims to be a ‘data-driven’ company, but are they really taking the steps to make it happen?

This article discusses why data management isn’t an IT thing, but a business problem. You need a master data management strategy if:

  • The company’s market share has been declining over the past year.
  • The business has a compliance problem – think GDPR for data privacy concerns.
  • Merger & acquisition complications continue.  The lack of a comprehensive data strategy delays ROI.

Working with the business to design a strategy for data management for all is a win for everyone.

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