Building your data-management strategy around a ‘Customer’ or ‘Product 360’ may seem a reasonable approach, but it is only the beginning. In the real world, no business problems involve only a single data type, so you need a solution that can grow with you as your needs evolve.

Read this comprehensive guide to learn:

• Four tell-tale symptoms of a lackluster customer or product ‘360’ program
• Why business apps like ERP and CRM fail to be a reliable ‘single source of truth
• Why custom-coding and database approaches are untenable
• How a multidomain MDM platform from Profisee is easy to use and deploy