Leading Gaming Company in the UK Leverages the Profisee Platform® to Support Improved Customer Experience

ATLANTA, GA—December 14, 2017— Profisee, a leading modern data management technology company, announced today, The Rank Group, a British gaming company, has expanded their use of the Profisee Platform in their core solution for supporting single and account wallet (SAW).  Improving the experience of offline, online and mobile account use is the next step in creating the best multi-channel customer experience for The Rank Group.

Leveraging the Profisee Platform to Enrich the Customer Experience

The Rank Group is a gaming company with bingo, casino, and online gambling businesses. After successfully implementing the Profisee Platform to create a single view of customer across their multi-channel business, they began to identify issues with enrolling customers in special events while complying with strict regulatory requirements in the gaming industry.  With customers participating in gaming at tables and terminals as well as online, Rank wanted to combine this offline and online customer activity and launched their SAW solution.

“At Rank, our purpose is to excite and entertain, and we aim to do that better every day. It’s about innovating with technology and services, investing in our people and our products, offering a truly multi-channel experience to our customers.” Leon Spight, The Rank Group’s Data & Analytics Programme Manager said.

Rank originally selected Profisee because of its flexible architecture and natural integration with Microsoft, matching and golden record management functionality, with the goal to create a single view of customer. It was important to Rank to partner with a data management vendor that could also provide 24×7 data access in a resilient architecture as they made future plans for additional use of the platform.

“We wanted a platform that stands the test of time,” Spight added. “Microsoft with Azure and Profisee were exactly what we needed.”

Len Finkle, Profisee CEO states, “As we focus on the future, we view our single, comprehensive solution and unparalleled customer service as key factors to overcome the historically “not good enough” approach of legacy MDM vendors and create a new wave in the data management market.”

About Profisee

Profisee is a leading modern data management technology company that makes it easy and affordable for any size organization to ensure a trusted data foundation, for every user across your enterprise. Our unique, Profisee Advantage pricing approach includes every user, data record, domain, and data source. Our customers deploy on any application and/or device, and the Platform is delivered on premise, in the cloud, or via hybrid model. As a Microsoft Gold ISV Partner and with a strong heritage in Microsoft MDS, Profisee provides a wide breadth of leadership from master data management, business intelligence and enterprise software firms. Profisee’s proven Total Cost of Ownership model is allowing our customers to more quickly innovate and accelerate their digital transformation.  Follow us on Twitter at @ProfiseeMDM or visit https://www.profisee.com.

About The Rank Group

Rank is one of the great names in British entertainment – thrilling the nation since 1937.

Today, Rank specialises in the regulated gaming segment of the entertainment market, bringing thrills and enjoyment to millions through brands that include Grosvenor Casinos, Mecca Bingo, Enracha and our own Sportsbook product.

Rank’s brand teams serve more than 2.7 million customers per year, creating over 28 million thrilling experiences.  Our brands bring people together in licensed venues across more than 100 communities and they entertain our customers in their own homes and on the move via a range of branded websites and mobile applications.  The business remains true to its founding mission to excite and entertain.

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