ATLANTA, GA—November 10, 2015— Profisee, a master data management software company, is experiencing rapid growth in the UK and EMEA with the continued expansion of its global partner network and customer base. Since the establishment of direct operations in the UK and EMEA last year, Profisee has established an active partnership network that stretches from South Africa to Finland, and has doubled the size of the company’s UK/EMEA customer base.”
Profisee CMO, Jeff Wilson confirms, “The UK and EMEA represent a rapidly expanding market for enterprise MDM solutions that offer critical business insights, extend and leverage the Microsoft SQL Server/MDS investment, and more and more often, operate in the Azure cloud. Our growing partner network and increasing customer base show that Profisee is committed and uniquely positioned to meet these needs.”
Recent additions to the Profisee customer base in the UK, under the direction of Tim Jones, Profisee UK Country Manager, further reflect Profisee’s growing mindshare in the MDM market there, and represent leading-edge applications of MDM to gain 360-degree customer and business insights. They also show the growing importance of Azure cloud solutions for data management.
“One recent customer in the retail space is managing their data in the cloud, using Maestro on Azure,” Jones says. “They gain the flexibility, disaster recovery and collaboration benefits if the cloud, and also gain the critical advantage of having a single, accurate, and up-to-date view of their customers. This is key for the retail space, providing them with critical insight into increasing sales and focusing on high net-worth customers. The biggest issue retailers face is the single view of a customer’s spend across many touch points, such as in store, online, or by phone. Bringing all this data together and creating the Golden Record of a customer is the ‘holy grail’ for many retailers.”
Another customer recently acquiring Maestro for 360-customer insight is a leader in the UK entertainment and gaming industry. According to Jones, “The company was using marketing campaigns to drive new customer acquisition with discounts, only to find that many existing customers were leveraging the discounts, even using the same discount repeatedly. The resulting poor ROI from these campaigns and cannibalization of existing revenue drove the company’s search for a customer-360 MDM solution, and they chose to use Maestro on Azure, as well.”
Denzil Murray-Lee, Profisee Director of Channel Sales, EMEA, comments, “We are very excited about the growth of our partnership network over the past year. We have signed on consulting partners and resellers who match Profisee’s commitment to customer success, and whose technical expertise has garnered them recognition as MDM leaders and experts in their own rights. Being able to add Profisee’s Master Data Maestro™ platform to their Microsoft MDM offerings gives these partners a significant advantage in delivering exceptional solutions, and gives Profisee a local presence to ensure the quality implementation of our products.”
Most recently, Murray-Lee has added leading consulting firms in Finland and France to the network, and is working on additional partnerships in Switzerland, Portugal and Hungary this quarter, continuing to build a strong geographic strategy. Gartner defines this as, “A vendor’s strategy to direct resources, skills and offerings to meet the specific needs of geographies outside its native geography, either directly or through partners, channels and subsidiaries, as appropriate for that geography and market.”
“Our growing partner network reflects a strategic global expansion strategy that embraces this definition, and delivers its advantages to our customer base, putting our best partner resources to work for them in their specific environments,” Murray-Lee confirms.
Profisee is a master data management software company focused on delivering enterprise-grade MDM capabilities through its Master Data Maestro™ software suite. As a Microsoft Gold Application Development Partner, Profisee has a worldwide reputation for Master Data Management expertise and competence with Microsoft Master Data Services. For more information about Profisee’s solutions, please visit www.profisee.com.
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―Administrator in Computer SoftwareRead the full review