ALPHARETTA, Ga., April 19, 2022 Profisee, a leader in master data management (MDM) solutions, today announced that Malcolm Hawker, former Gartner Senior Director Analyst for MDM and data governance, has joined Profisee as Head of Data Strategy. Prior to joining Profisee, Hawker spent nearly three years at Gartner while leading and co-authoring the Gartner® Master Data Management Magic Quadrant, the industry’s most authoritative report on MDM vendors and the direction of the market.

Hawker’s in-depth knowledge of MDM and how it accelerates business outcomes was borne of thousands of client inquiries and hundreds of research notes at Gartner — and his decision to join Profisee speaks directly to his confidence in Profisee’s leadership in the market and their “make it easy, make it accurate, make it scale” approach to data management.

“When you get someone from Malcolm’s position at Gartner to choose to come to a company like Profisee, it is a testament to our people, our strategy and position in the market as an MDM leader,” said Profisee CEO Len Finkle. “Today, more and more customers are coming to us with more than technical requirements — they want a business partner who can provide more than a world class product. As our Head of Data Strategy, Malcolm will be at the forefront of our efforts to tie the transformative benefits of MDM and data governance to real business outcomes for our customers and the market at-large.”

As the Head of Data Strategy, Hawker will act as Profisee’s voice in the market, helping companies and the broader data community better understand the benefits of effective data management. His focus will be on evangelizing unbiased, trustworthy, practical, and actionable insights on the practices and technologies needed for MDM and Data Governance success.

“Above all else, I decided to join Profisee because I am confident in the team, their leadership and their strategy,” Hawker said. “As a Gartner analyst, I had VIP access to Profisee’s product roadmap and strategy, as well as their customer and market focus. Over the years, I learned what sets Profisee apart from other software vendors in the space and that my recommended formula for MDM success closely aligns with how Profisee approaches the market.”

Prior to Gartner, Hawker spent nearly 5 years as a Distinguished Architect at Dun & Bradstreet, providing consulting and advisory services to customers working to optimize their investments in MDM, data governance and data quality programs. He has many years of experience on the client side of data management, serving in vice president and senior director roles at Neustar, Pivotal IT, QuickArrow and Hoovers, Inc.

“We have long said that Profisee exists to empower as many companies as possible to leverage their data as a strategic asset into today’s data-driven landscape,” Finkle said. “Having not one but two former Gartner analysts — including former VP Analyst and Profisee VP of MDM Strategy, Bill O’Kane — reflects our commitment to that mission and is certainly a win for our customers and partners alike.”

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About Profisee

Profisee MDM is how enterprises can finally solve the data quality issues that have been holding back so many strategic initiatives. With the industry’s only “make it easy, make it accurate, make it scale” approach to data management, Profisee helps companies get past the “brick wall” of data quality issues without the cost, complexity and risk of traditional MDM solutions.

Customers can leverage Profisee MDM SaaS for a true Software-as-a-Service experience, or maintain complete deployment flexibility in any cloud, on-premise or via a hybrid model. With a low total cost of ownership, fast implementations and a truly flexible multidomain platform, Profisee fully cleans and unifies your enterprise data — so you can finally make it happen.

Profisee operates directly in the United States, Europe and Australia — as well as through a network of Value-added Resellers (VARs), Systems Integrators (SIs) and world-class Professional Consulting firms across the globe — and offers customers 24/7 support. To learn more, please visit


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