CDO Matters Ep. 25 | Taking the Product Management Approach with Bethany Lyons

June 1, 2023

Episode Overview:

As companies grow, they often hire dedicated product managers to oversee all the planning, development and launching a product. Business leaders recognize that this is a critical need and expect products to be managed holistically from ideation to development — so why don’t more companies take that same approach when solving enterprise-wide problems with data and analytics?

On this episode of the CDO Matters Podcast, Malcolm Hawker sits down with Bethany Lyons to discuss her role as KAWA Analytics’ Chief Product Officer (CPO) before diving into a range of timely data topics including:

  • “Self-service’ data governance
  • Product management approaches
  • Centralized security vs. decentralized data modeling
  • Enforcing data governance/security policies
  • The definition and uses of data build tools (DBT)
  • The longevity of CDO tenures
  • Key attributes of a good product manager

…and so much more!

Episode Links & Resources:


How can today’s Chief Data Officers help their organizations become more data-driven? Join former Gartner analyst Malcolm Hawker as he interviews thought leaders on all things data management – ranging from data fabrics to blockchain and more — and learns why they matter to today’s CDOs. If you want to dig deep into the CDO Matters that are top-of-mind for today’s modern data leaders, this show is for you.

Malcolm Hawker
Malcolm Hawker is an experienced thought leader in data management and governance and has consulted on thousands of software implementations in his years as a Gartner analyst, architect at Dun & Bradstreet and more. Now as an evangelist for helping companies become truly data-driven, he’s here to help CDOs understand how data can be a competitive advantage.


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