MDM is no longer a back-office discipline. It is a foundational capability for trusted analytics, operational efficiency, and digital transformation. As organizations head into 2026, data leaders are being asked to do more with master data, faster, and with clearer business outcomes.

Join Malcolm Hawker, Chief Data Officer at Profisee, on January 15 at 11 AM for the State of MDM 2026, a strategic discussion on the evolving role of master data management and what enterprises should anticipate in the year ahead.

In this session, Malcolm will explore:

• Key shifts influencing MDM programs across industries

• How enterprise priorities are reshaping MDM expectations

• The evolving relationship between MDM, analytics, and AI

• What data leaders should be thinking about as they plan for 2026

Register to join the conversation and gain perspective on how leading organizations are approaching MDM in 2026.