I am excited to announce that Profisee master data management (MDM) is now integrated with Microsoft Purview!

Many of you will know about Purview — Microsoft released it for public preview in December 2020 as a platform for ‘unified data governance,’ and it is getting plenty of attention from companies using Azure for enterprise data management.

Data Governance and Master Data Management are Better Together

So why did we think it was important to integrate with Purview? Our two biggest reasons are:

• Synergy: There is a natural synergy between a data governance platform like Purview and an MDM platform like Profisee. Data governance tools catalog, classify and set standards for enterprise data sources while MDM matches and merges multiple data sources and then enforces enterprise data standards — so the data is high-quality, trusted, and ready to use. Together Purview and Profisee work to maximize the business value of data!
• Right architecture: Some MDM vendors have made forays into data governance, but adding governance ‘extensions’ to MDM is actually the wrong architecture and risks creating governance ‘silos’ that further fragment the overall data architecture. Through this complementary integration, we allow Purview to be the enterprise platform for data governance and allow Profisee to be the enterprise platform for MDM. Both leverage and reinforce the other without compromise.

As usual, Mike Flasko, VP& GM, Data Governance & Privacy Platform at Microsoft puts it well. “As companies transition their data estate to Microsoft Azure, they need improved visibility and governance of their data assets. Microsoft Purview helps organizations catalog, classify, and govern the broad data estate. With Profisee MDM, master data can be matched, merged, and have data quality enforced across data sources. This combination forms a foundation for data governance that maximizes the business value of data.”

This is an exciting development for the world of data governance and MDM. To learn more:

• Check out the Profisee web page on Purview
• Watch a recording of our joint webcast with Microsoft, featuring Gaurav Malhotra, the Product Manager for Purview, and myself where we explain and demonstrate the integration and how to use it.

For a full rundown of new features, customers and partners can access the release notes, and watch the ‘What’s New in 2021 R2’ video overview by signing in to Profisee Academy and navigating to the “What’s New” course.