• Profisee: Profisee is the industry’s only adaptive master data management (MDM) platform with a focus on making MDM easy to purchase, implement and use. With a focused, best-of-breed approach to MDM, customers can implement quickly, configure their instance flexibly and scale as their needs change. The full-featured Profisee Platform is available in SaaS, PaaS, multi-cloud and on-premises deployments.
• CluedIn: Available as PaaS, SaaS and on-premises deployments, CluedIn offers a data management platform that can help you manage data from multiple domains, but it lacks core features — such as workflow management and a data stewardship experience for business users — essential for it to be considered a true master data management tool. CluedIn has yet to meet the inclusion criteria for standard industry reports, including the Gartner Magic Quadrant (now discontinued) and Forrester Wave reports. Customers cannot use CluedIn to easily configure and customize purpose-built user experiences so data stewards can focus on only the tasks that need their attention — like Profisee does with empowering users to create FastApps for business users in its robust FastApp Studio. CluedIn also lacks an established presence in North America.

• Profisee: The Profisee platform uses a graph-based, in-memory matching engine to provide matching and survivorship functionality to customers. The engine automatically identifies and groups duplicate records into matched groups, where they are then standardized and de-duplicated. Profisee’s matching engine also handles survivorship to let you create golden records, and matching stewardship lets business users review, verify and override automated matching and survivorship results. Finally, you can also use matching in Profisee to perform look-up-before-create functions to prevent duplicate records from being created.
• CluedIn: Unlike Profisee’s automated approach to matching, CluedIn customers must first create matching rules and run matching functions to identify potentially duplicated records. Once CluedIn analyzes the dataset, it will generate matches and allow users to process them. Processing matching records entails reviewing them and determining which values should be merged into the golden records. This can either be done manually or automatically, in which case CluedIn will automatically merge matching records based on your survivorship rules. Compared to Profisee, CluedIn does not offer a friendly user experience for business users to perform data stewardship during de-duplication projects.

• Profisee: Profisee features an intuitive, web-based stewardship interface that makes it easy for data stewards to onboard and improve data quality quickly. Anomaly detection makes it easy for stewards to see records in need of attention at a glance, and stewards can configure customizable FastApps in Profisee’s FastApp Studio to build workflows for specific tasks or users, boosting operational efficiency and reducing manual time spent improving data quality. Profisee is also natively integrated with the Azure OpenAI service to let stewards easily query data with natural language and quickly create new master data records from unstructured data sources. Data stewards can even natively manage master data in the tools they already use, like Microsoft Outlook and Teams.
• CluedIn: CluedIn also handles data stewardship through a web-based stewardship interface, but compared to Profisee, CluedIn’s stewardship feature is not intuitive and offers a poor user experience for business users. CluedIn includes built-in anomaly detection to automatically quarantine records with poor-quality data, but it does not offer a native FastApp Studio for creating customizable workflows, relying instead on an integration with Microsoft Power Platform to let users build workflows. Like Profisee, CluedIn is natively integrated with the Azure OpenAI service for querying data with natural language processing, integrating data from unstructured data sources and managing master data records natively in Microsoft tools like Outlook and Teams.

• Profisee: Profisee offers support for customers around the world. In addition to its headquarters in Alpharetta, Georgia, US, Profisee also offices in the United Kingdom and Australia with employees working in various support capacities in the United States, Ireland, England, Poland and Australia. Partnerships with leading consulting firms, value added resellers (VARs) and independent software vendors (ISVs) also play an important role in how Profisee supports its customers, and Profisee currently maintains over 50 partnerships with consultants, VARs and ISVs including Avanade, Onebridge and QMetrix, to name a few. For a full list of our partners, visit our partners page.
• CluedIn: CluedIn is headquartered in Denmark with employees in the UK and throughout Europe and some in Southeast Asia. Notably, CluedIn does not have any full-time employees in North America at time of publication, and they maintain partnerships with fewer than 10 implementation partners.

• Profisee: Profisee is built with security in mind and has the credentials to show for it. Profisee has been independently audited by A-LIGN, a leading global audit firm, for compliance with SOC 2 and ISO 27001 security controls — two of the most rigorous compliance standards in cybersecurity for SaaS products. Profisee also maintains compliance with HIPAA and HITECH and is ISA/CVA certified by the German Cyber Security Organisation (DCSO). For more information about Profisee and cybersecurity, visit profisee.com/security.
• CluedIn: CluedIn is compliant with multiple international data privacy regulations, including GDPR, HIPAA, CCPA and PCI DSS, but it is not SOC 2 or ISO 27001 certified. Tools that are SOC 2 or ISO 27001 must meet strict requirements, not only for how data is stored at rest and in-transit, but also for software availability, internal company security policies and risk management protocols.

G2 is a good resource for reading third-party software reviews from real users. Here are the average ratings for Profisee and CluedIn as of October 2, 2024.