Looking to stay ahead in the ever-evolving landscape of MDM? Download your free copy of  The State of Master Data Management 2025 by Malcolm Hawker, your essential guide to understanding the latest trends, challenges and vendors shaping the MDM landscape.

Everything You Need to Know About MDM in 2025

Written by former Gartner analyst and Profisee CDO Malcolm Hawker, The State of Master Data Management 2025 is the only market-wide assessment featuring fresh insights on current trends in the MDM market, including:

• Impacts of generative AI
• RAG patterns and chatbots/copilots
• Governing and mastering unstructured data
• Data products and medallion architectures

…and much more!

In this 20+ page report, Malcolm offers a comprehensive analysis of the current state of the MDM market, including the macro market, key business drivers and an analysis of major vendors. Drawing from over 30 years of industry experience and expertise, Malcolm provides a detailed analysis of the MDM landscape and what practitioners need to know before embarking on an MDM journey in 2025.

Analysis of MDM Vendors by Category

Unified data platform, best-of-breed MDM, augmented MDM, PIM…

The MDM market is shifting, and trying to navigate the emerging landscape can be daunting. This report covers big changes coming out of ongoing trends to help you decide what’s best for your organization, including:

• The widening split between suite-style and best-of-breed platforms
• Stiff competition on pricing and implementation times
• A growing focus on augmented MDM
• Increasing presence of MDM tools on cloud hyperscalers’ marketplaces

This section features analysis of major trends in addition to a list of vendors that fit each category to help you conduct further research.