The role of the Chief Data Officer keeps changing, but one challenge remains constant: turning data initiatives into measurable business value.

With the release of the latest Gartner® Magic Quadrant™ for Master Data Management Solutions, many CDOs are asking a deeper question: beyond vendor placement, what truly separates successful MDM programs from the ones that stall?

In this CDO Matters LIVE fireside chat, Profisee Chief Data Officer and former Gartner analyst Malcolm Hawker will unpack key lessons from this year’s report, drawing on his experience as a Magic Quadrant author and long-time advisor to data leaders. Joined by Profisee’s Head of Product and Customer Marketing, Ben Bourgeois, Malcolm will dive into what Gartner’s criteria signal about the future of MDM, and how CDOs can respond.

Whether you’re a current or aspiring CDO, you’ll walk away with practical guidance on how to position MDM as a business capability, secure executive alignment and resources, and ensure your program delivers lasting, visible impact.

Drawing on real‑world examples, Malcolm will explore how to rethink long‑standing data governance models, unify governance of “truth as accuracy” and “truth as understanding,” and tap into the untapped opportunity of unstructured data. Attendees will leave with practical steps for evolving their operating models, breaking down data and knowledge silos, and building the trust required for responsible, high‑impact AI.