Selling MDM to Leadership: Organizational Readiness

June 23, 2020
11:00 am EST

MDM initiatives often fail to go beyond piloting and experimentation simply because many organizations were never ready for MDM in the first place. So the question is; what does ‘ready’ look like?

Join the ‘Three MDM Amigos’ (see speakers below) for a live-panel discussion on assessing organizational readiness to actually move forward with MDM. Specifically, the ‘Three MDM Amigos’ will discuss

  • Why are we even having this conversation?: Why do you think you need MDM? Why do you think something needs to be different? Why do you think something has to change? Learn the importance of starting with the WHY and what a good WHY looks like for MDM success.
  • Got business sponsorship?: Without business sponsorship in place, you’re nowhere near ready to do MDM. Learn why it is critical and just how much business sponsorship is needed to be successful with MDM.
  • Do you have a business case?: Guess what, leadership wants to see some type of quantitative value from an MDM investment and in fact, per Gartner, #1 reason for MDM failure is the lack of a business case to qualify and quantify data management value creation. Learn what good looks like.

Register to attend the live-panel discussion OR to receive the on-demand recording once complete. We send out the on-demand recording within 24 hours of the live webinar.


Bill O'Kane

Bill O’Kane

Former Gartner Analyst and Profisee VP & MDM Strategist Bill O’Kane will guide you through the discussion. Bill served for eight years as Vice President of Data and Analytics and Magic Quadrant lead author at Gartner. He is a recognized thought leader and the world’s foremost authority on the topics of Information Governance and MDM program management, vendors and technologies, and MDM’s role within an overall enterprise information management strategy.

Harbert Bernard

Harbert Bernard leads Profisee’s Value Management Practice, which works to develop BIRs (Business Impact Roadmap) for a range of enterprises at no cost to the organization. He is an experienced management consultant with deep domain expertise around developing business cases for large investments in technology. He understands the transformative power of MDM and is passionate about helping customers succeed. He believes the BIR approach is the way to start the journey.

Christopher Dwight

Christopher is a well respected MDM thought leader and the VP of Customer Success at Profisee. Christopher has been in the enterprise information management and master data management (MDM) space for more than 20 years. He was among the founding members of Razza Solutions, one of the handful of startup companies that pioneered MDM before MDM was a discipline and a market. Razza went on to become Oracle | Hyperion Data Relationship Management, the top-selling MDM solution within Oracle’s MDM portfolio. After Oracle, Christopher led the North America MDM team at Informatica prior to joining Profisee in 2017.



June 23, 2020
11:00 am EST


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