Selling MDM to Leadership: Beyond the 1st Use-Case

July 2, 2020
11:00 am EST

Getting through the first business case is challenging and can seem to go on forever. It may seem impossible to believe, but MDM will become a way of life for your organization if you plan ahead and know where to focus. We’ll walk through countless examples to demonstrate the far-reaching impact and value that an MDM program can have.

Join the ‘Three MDM Amigos’ (see speakers below) for a live-panel discussion on how to plan beyond the first use-case and understand maturity requirements to elevate MDM from a project to a way of life. Specifically, the ‘Three MDM Amigos’ will discuss:

  • MDM as a way of life: examine how each use-case builds on the last and tips for identifying the next use-case and/or domain
  • Maturity requirements: how to plan for project maturity and to ensure long term organizational adoption and success

Register to attend the live-panel discussion OR to receive the on-demand recording once complete. We send out the on-demand recording within 24 hours of the live webinar.


Bill O'Kane

Bill O’Kane

Former Gartner Analyst and Profisee VP & MDM Strategist Bill O’Kane will guide you through the discussion. Bill served for eight years as Vice President of Data and Analytics and Magic Quadrant lead author at Gartner. He is a recognized thought leader and the world’s foremost authority on the topics of Information Governance and MDM program management, vendors and technologies, and MDM’s role within an overall enterprise information management strategy.

Harbert Bernard

Harbert Bernard leads Profisee’s Value Management Practice, which works to develop BIRs (Business Impact Roadmap) for a range of enterprises at no cost to the organization. He is an experienced management consultant with deep domain expertise around developing business cases for large investments in technology. He understands the transformative power of MDM and is passionate about helping customers succeed. He believes the BIR approach is the way to start the journey.

Christopher Dwight

Christopher is a well respected MDM thought leader and the VP of Customer Success at Profisee. Christopher has been in the enterprise information management and master data management (MDM) space for more than 20 years. He was among the founding members of Razza Solutions, one of the handful of startup companies that pioneered MDM before MDM was a discipline and a market. Razza went on to become Oracle | Hyperion Data Relationship Management, the top-selling MDM solution within Oracle’s MDM portfolio. After Oracle, Christopher led the North America MDM team at Informatica prior to joining Profisee in 2017.



July 2, 2020
11:00 am EST


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