Selling MDM to Leadership: TCO Calculation

Bill O’Kane
Former Gartner Analyst and Profisee VP & MDM Strategist

Harbert Bernard

Harbert Bernard
Global Value Consultant Lead

Christopher Dwight

Christopher Dwight
Vice President, MDM Thought Leader

So you know that you’re ready for MDM and you understand why you need it, but how do you demonstrate to leadership the total cost of ownership and time to value? How quickly can you demonstrate value? Not sure where to start? You’re not alone. Learn how to evaluate the complexity of a given platform and how well it will fit into your existing enterprise to accurately calculate TCO.

Join the ‘Three MDM Amigos’ (see speakers below) for a live-panel discussion that will focus on understanding the true complexity of an MDM solution and the questions to ask vendors to accurately calculate TCO. Specifically, the ‘Three MDM Amigos’ will discuss:

  • Fast Time To Value: With modern technologies, you’re able to do more with less. Learn what to look for and outcomes to drive towards.
  • Technology Fit: Does the vendor focus on just MDM or do they have a broader set of offerings? What underlying technology is this MDM platform built on, and how well does it align with your existing technologies and skills on your team?
  • Licensing: Do you know your time frame? Metrics? Model? These are all critical elements that impact TCO. Learn what questions to ask upfront.

Register to attend the live-panel discussion OR to receive the on-demand recording once complete. We send out the on-demand recording within 24 hours of the live webinar.


Bill O’Kane: Bill O’Kane will guide you through the discussion. Bill served for eight years as Vice President of Data and Analytics and Magic Quadrant lead author at Gartner. He is a recognized thought leader and the world’s foremost authority on the topics of Information Governance and MDM program management, vendors and technologies, and MDM’s role within an overall enterprise information management strategy.

Harbert Bernard: Harbert Bernard leads Profisee’s Value Management Practice, which works to develop BIRs (Business Impact Roadmap) for a range of enterprises at no cost to the organization. He is an experienced management consultant with deep domain expertise around developing business cases for large investments in technology. He understands the transformative power of MDM and is passionate about helping customers succeed. He believes the BIR approach is the way to start the journey.

Christopher Dwight: Christopher is a well respected MDM thought leader and the VP of Customer Success at Profisee. Christopher has been in the enterprise information management and master data management (MDM) space for more than 20 years. He was among the founding members of Razza Solutions, one of the handful of startup companies that pioneered MDM before MDM was a discipline and a market. Razza went on to become Oracle | Hyperion Data Relationship Management, the top-selling MDM solution within Oracle’s MDM portfolio. After Oracle, Christopher led the North America MDM team at Informatica prior to joining Profisee in 2017.

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