Rightsizing MDM to Deliver Rapid Business Value

August 12, 2020
11:00 am EST

In partnership with:

While companies want to invest in MDM, MDM has a history of being difficult and/or slow to show business value. Companies simply cannot afford lengthy multi-year implementation cycles and will hesitate on investing in MDM without a path to measurable returns. ROI needs to be recognized quickly, which is why rightsizing MDM to deliver rapid business value is essential.

Join Bill O’Kane, former Gartner VP and Profisee MDM Analyst and Dave Wilkinson, CTO VIQTOR DAVIS and author of “Crossing the Data Delta” for a panel discussion on how MDM can be used to support business transformation and deliver a quick, measurable ROI.

By attending the webinar, you will learn:

  • What: Learn how to deliver rapid, measurable, business results in a predictable time frame with MDM or fail fast on use cases that lack required supporting data sets.
  • Why: Selling MDM to ‘the business’ will be difficult and the risk of failure with MDM is high unless there a framework in place to deliver quick, measurable business value. Don’t be another statistic.
  • How: Learn approaches that enable companies to quickly validate ROI and continually re-validate business cases for the expansion of MDM into other areas of the business.


Dave Wilkinson
Dave Wilkinson is the Chief Technology Officer at VIQTOR DAVIS and will provide advice and strategy through the discussion. Dave has spent his career within the Information Management space. Over the past decade, Dave has been a thought leader in extracting knowledge from corporate data assets and assisting companies in how to understand the value of their data assets. This is further demonstrated through Crossing the Data Delta – turning the data you have into the information you need, which was authored by Dave.

Bill O’Kane 
Former Gartner Analyst and Profisee VP & MDM Strategist Bill O’Kane will guide you through the discussion. Bill served for eight years as Vice President of Data and Analytics and Magic Quadrant lead author at Gartner. He is a recognized thought leader and the world’s foremost authority on the topics of Information Governance and MDM program management, vendors and technologies, and MDM’s role within an overall enterprise information management strategy.



August 12, 2020
11:00 am EST


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