The Playbook for Selling MDM to Leadership

Len Finkle
Chief Executive Office

Headshot of David Neill.

David Neill
Chief Data Officer

Headshot of Malcolm Hawker.

Malcolm Hawker
Head of Data Strategy

CDO Matters Podcast Ep. 32 Value Engineering with Laurence Young

Laurence Young
Value Consultant

Learn more about how to secure leadership buy-in for your new MDM program

Malcolm Hawker, former Gartner MDM Analyst will tell you that one of the most difficult aspects of launching an MDM program is effective communication and securing leadership buy-in.

Join this session to learn about the modern playbook for successfully articulating the business value of MDM as well as best practices for building business cases. Walk away with practical insights and real-world examples that can be leveraged to effectively sell MDM to leadership.

Watch On Demand


Complete the form below to request your spot at Profisee’s happy hour and dinner at Il Mulino in the Swan Hotel on Tuesday, March 21 at 6:30pm.

Join Profisee at our upcoming event:

with former Gartner analyst Malcolm Hawker


MDM vs. MDS graphic
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