Mastering Unstructured Data: Critical for AI

Headshot of Malcolm Hawker, Head of Data Strategy at Profisee.

Malcolm Hawker
Chief Data Officer

Michał Dębski
Co-Chief Executive Officer

Join our exclusive Astral Forest & Profisee webinar!

Your AI project isn’t stuck because of your tools. It’s stuck because of your data.

Most CEOs we speak to have the same problem: they’ve approved the AI budget, hired the team, chosen the platform and twelve months later, nothing works at scale.

The diagnosis they get back is always the same: “we need more time to prepare the data.

What nobody tells them is what that actually means, how long it really takes, and – critically – what happens to the companies that skip this step while their competitors don’t.

Malcolm Hawker has spent 25 years inside the world’s largest enterprises helping them answer exactly these questions. As a former Gartner analyst and current CDO of Profisee, he’s seen every pattern, every shortcut, and every expensive mistake.

Michał Dębski is Co-Chief Executive Officer of Astral Forest.

In this 30-minute live conversation, Malcolm and Michał will answer the questions your data team won’t:

  • What percentage of enterprise AI budgets is being wasted right now and why
  • Where is the line between “invest more in your data” and “you’re ready to build AI”
  • What the companies winning the AI race are doing differently on day one
  • Who in your organisation should own this problem and what to do if nobody does

This is not a webinar about technology. It’s a conversation about decisions.

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LET'S DO THIS!

Complete the form below to request your spot at Profisee’s happy hour and dinner at Il Mulino in the Swan Hotel on Tuesday, March 21 at 6:30pm.

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Profisee is a Leader in the 2026 Gartner® Magic Quadrant™ for Master Data Management Solutions