Master Data Management: A Key Pillar Of Your Data Strategy

Donna Burbank
Managing Director, Global Data Strategy, Ltd


Data drives many of the strategic business initiatives in today’s marketplace from digital transformation, to customer-centricity, supply chain optimization, population health, and more. Master Data Management (MDM) is a key pillar of any data strategy as the core data foundation for business success.

Join Donna Burbank, Managing Director of Global Data Strategy, Ltd, and recognized industry expert in information management as she de-mystifies data strategy and its relationship to MDM and will provide concrete, practical ways to get started. Register for this webinar to learn:

  • What: Understand how Master Data can help drive Business Success as a key pillar of your Data Strategy
  • Why: As business becomes increasingly digital and data-driven, a core foundation in quality master data is critical for success.
  • How: This webinar will de-mystify data strategy and MDM using a practical framework to provide “quick wins” for the business while at the same time establishing a strong data foundation for future growth and innovation.

Register to attend the live webinar OR to receive the on-demand recording once complete. We send out the on-demand recording within 24 hours of the live webinar.


Donna Burbank is a recognized industry expert in information management with over 20 years of experience in data management, metadata management, and enterprise architecture. Her background is multi-faceted across consulting, product development, product management, brand strategy, marketing, and business leadership. She has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa and speaks regularly at industry conferences. As an active contributor to the data management community, she is a long time DAMA International member and is the President of the DAMA Rocky Mountain chapter. She was also on the review committee for the Object Management Group’s Information Management Metamodel (IMM) and a member of the OMG’s Finalization Taskforce for the Business Process Modeling Notation (BPMN).

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