Master Data as the Foundation of Digital Transformation

November 21, 2019
2:00 pm EST

Master data can be the most important data your company has. Its management is vital to building a strong foundation for integration, analysis, execution, and business value.

As a data professional you face the Fourth Industrial Revolution’s convergence of megatrends around Customer 360, artificial intelligence (AI), big data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!”

Join this upcoming webinar to learn:

  • Three phases of digital transformation
  • The Four 4 Cs of master data structure
  • The Five Pillars of master data success
  • The 8 ‘Ates of Putting your data to work
  • How to link data management to the future of your enterprise
Featured Speaker: Scott Taylor

Scott Taylor, The Data Whisperer, believes in enlightening business executives to the value of master data and proper data management, by focusing on business alignment rather than implementation and system integration. The “strategic WHY” instead of the “technical HOW”. An avid business evangelist, influencer and original thinker, he continually shares his passion for the importance of master data through public speaking opportunities, blogs, videos, whitepapers, podcasts and all forms of thought leadership. He lives in Bridgeport, CT where he often kayaks in Black Rock harbor. He can also juggle pins and blow a square bubble.

Scott Taylor The Data Whisperer



November 21, 2019
2:00 pm EST


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