Join Profisee’s Chief Data Officer Malcolm Hawker and Hody Crouch, VP of Data & Analytics at Aaron’s, for a candid conversation on the real-world challenges and wins of implementing modern master data management (MDM).

In this session, Hody will introduce Aaron’s business context and share what prompted the launch of their MDM journey—along with how they secured business sponsorship. Together, Hody and Malcolm will walk through the current role of MDM in Aaron’s data architecture, what it supports today, and how the program is governed across business and IT.

What you’ll learn:

• How Aaron’s structured its MDM initiative and aligned it with real business problems

• The day-to-day realities of supporting MDM, including rules, roles, and governance

• Key business use cases and measurable value delivered to Aaron’s

• Lessons learned and advice for data leaders embarking on similar journeys

• What’s next for MDM at Aaron’s—and how it’s evolving to support future innovation

Whether you’re starting your MDM journey or looking to scale, this session offers a grounded, firsthand view into how data leadership and operational alignment can drive long-term success.

Meet us live at IntelliCon 2025 and discover how Profisee is helping companies like Aaron’s build smarter, more agile data foundations.