The 2025 R4 release continues Profisee’s commitment to helping customers run mission-critical MDM at scale and prepare their data for the era of AI. Available to customers today, the 2025 R4 release is built around the theme that MDM should be Faster. Smarter. More Connected. This reflects the momentum driving this release and the results customers will see, including greater performance, more flexible integration and expanded automation intelligence. As organizations accelerate their AI initiatives, one truth has become clear: You can’t trust AI without first trusting your data. AI-driven insights and automations are only as reliable as the quality, governance and lineage of the data that feeds them. Without that foundation, AI risks amplifying errors instead of driving innovation. That’s why at Profisee, we see modern master data management (MDM) as the essential layer of AI readiness that ensures the data fueling your models and business decisions is accurate, complete and governed. With 2025 R4, Profisee advances that mission with innovations that help customers:

• Integrate, standardize and trust data faster with improved performance and automation
• Extend trusted data into AI and automation workflows securely across the enterprise
• Connect data across the Microsoft ecosystem with less effort and greater control

This release deepens our Microsoft partnership, expands AI capabilities across the Profisee platform and strengthens Connect as the core of modern, intelligent MDM.

Connect: Expanding What Integration Can Do

Connect is becoming the connective tissue for modern MDM — the way customers unify trusted data across clouds, applications and services with the least effort possible.

With 2025 R4, Connect continues to grow as the foundation for integration across modern data ecosystems, extending what’s possible without increasing complexity.

• New Dun & Bradstreet Connector: Instantly enrich your master data with trusted firmographic information through Dun & Bradstreet’s Blocks service that’s easy to configure and maintain.
• Webhooks & REST API Enhancements: New event-driven integration capabilities make it easy for Profisee to send real-time messages to external services like Kafka, Azure Service Bus, Azure Functions and many more with flexible, no-code configuration.
• Script Service Providers: A powerful new option for advanced teams that want to handle complex REST APIs or transform data in-line using JavaScript, making it easy to integrate Profisee with any API-based application or service.

These enhancements make Connect the simplest, most scalable way to unify and enrich enterprise data. Whether you are integrating with CRM, ERP data lakes or external systems, you can now build integrations in minutes and keep the data across your environments clean, secure and adaptable.

Power Platform Integration: Low-Code MDM with Trusted Data Everywhere

Profisee 2025 R4 deepens our position as the #1 MDM for Microsoft by extending certified, secure integration across the entire Power Platform ecosystem.

• Certified Connector for Power Platform: Profisee is now officially listed in the Microsoft Connector Reference Library, enabling governed master data to flow directly into Power Apps, Power Automate and Power BI.
• Low-Code / No-Code MDM: Business users can build applications, automate workflows and trigger governance activities using trusted Profisee data — all without custom development or IT overhead.
• Faster AI and automation projects: The connector drastically reduces integration effort, accelerating time to value for AI-enabled applications and operational automation built on the Power Platform.

With Power Platform and Profisee working together, organizations extend the reach of their master data into every corner of the business from custom apps to automated processes to analytical dashboards — all powered by trusted data.

Profisee Copilot Agent for Microsoft : Trusted Master Data, Delivered Where Users Work

Profisee’s new Copilot Agent, available in Microsoft Copilot and Team, enables employees to chat with and access trusted master data directly inside the Microsoft tools they use every day. No more context switching or learning new interfaces — just clean information brought straight to the desktop.

• Your data, in your workflow: Copilot surfaces governed customer, product and reference data directly inside Teams, Outlook, Excel and other Microsoft 365 experiences, eliminating the need to jump between Profisee and systems.
• AI that understands your business: Every Copilot suggestion, answer, or action is grounded in Profisee’s golden records, ensuring accuracy in automated emails, summaries, tasks and insights.
• Governance built in: Profisee enforces quality, validation and lineage so Copilot-powered experiences reflect controlled, compliant enterprise data — not unverified information scattered across systems.
• Higher productivity with less effort: Users stay focused, workflows speed up and data-driven work becomes easier because Copilot brings the right information to the right person at the right time.

Together, Profisee and Copilot power practical productivity with AI tied directly to Profisee Master Data.

AI and Aisey: Smarter Automation with Human Control

2025 R4 also includes improvements to Profisee’s AI assistant, Aisey, with new capabilities that make it easier for users to find data in Profisee. Users can now use Aisey to help them find and filter data in Profisee, accelerating data access and stewardship. It’s a powerful step toward practical, explainable AI in MDM where automation augments human judgment rather than replacing it.

Deeper Microsoft Integration: The #1 MDM for Microsoft

Profisee continues to extend its leadership as the #1 MDM solution for Microsoft customers by delivering native, certified and intuitive integration across the Microsoft data ecosystem. 2025 R4 expands our integration with Microsoft Fabric, bringing Profisee’s data quality and governance capabilities directly into Fabric workspaces. Users can now create and manage data quality rules directly inside Fabric, improving collaboration between business and technical teams and making governance a seamless part of analytics workflows. Users can also integrate data between Profisee and Fabric, allowing users to implement an MDM powered medallion architecture, 100% natively inside of Microsoft Fabric. With 2025 R4, Profisee is the most Microsoft-aligned MDM platform in the world, combining deep Fabric integration, certified connectors and the power of AI to unlock the full potential of trusted data across the Microsoft ecosystem.

Performance and Reliability for Mission-Critical MDM

R4 also delivers significant advances in speed, scalability and reliability that gives customers the confidence to run Profisee at the heart of their operations, with greater efficiency. Trusted. Connected. AI-Ready. Profisee 2025 R4 makes MDM the foundation for trusted, AI-ready data. It delivers the performance, reliability and intelligence that enterprises need to operationalize AI with confidence by connecting trusted data to every system, every service and every decision. 2025 R4 is available to customers today. Want to see more R4 in action? Request a demo today.