Profisee 2025 R1: AI-Powered, Fabric-native and Lakehouse-ready MDM for the Modern Enterprise

The 2025 R1 release marks a major step forward in Profisee’s mission to deliver modern, intelligent and scalable master data management (MDM). With native Microsoft Fabric integration; expanded low-code connectivity to Databricks, Snowflake and Azure Synapse; and groundbreaking AI enhancements — including the debut of Paige, our intelligent MDM assistant — this release provides the tools you need to scale faster, govern smarter and unlock value from data like never before.

Native Integration with Microsoft Fabric — Embedded MDM in the Enterprise Data Platform

Profisee’s MDM workload is now Generally Available as a native Microsoft Fabric experience. This release solidifies Profisee as an integrated part of your analytics and governance stack within the Microsoft ecosystem.

Embedded MDM Workload: Profisee runs as a native workload within Microsoft Fabric, streamlining data modeling, stewardship and governance inside a unified analytics environment.

This seamless integration ensures that Fabric customers can create business-ready data without leaving their analytics platform — reducing friction, accelerating time-to-insight and improving governance continuity.

Lakehouse-ready MDM: Profisee Connect for Databricks, Snowflake & Azure Synapse

Profisee now delivers low-code, bi-directional integration with the top cloud data platforms — allowing organizations to operationalize trusted master data across the modern data stack.

  • Databricks: Streamline the delivery of gold medallion data directly into your Lakehouse for AI/ML and analytics readiness.
  • Snowflake: Enable real-time master data sync to fuel low-latency business intelligence with governed data.
  • Azure Synapse: Simplify MDM workflows for organizations still running Synapse with direct pipeline control by MDM teams.

These new connectors, in addition to Profisee’s existing Microsoft Fabric connectivity, maximize Profisee Connect’s real-time processing, scheduling and transformation capabilities — ensuring fast, flexible integration with every data system.

AI That Works for You — Meet Paige, Your Profisee AI Guide and Expert

The R1 release introduces Paige, our AI-powered assistant designed to make master data management smarter, faster and more intuitive. Paige brings intelligence and automation to every step of the process.

By embedding Paige across the platform, Profisee gives users access to:

  • Context-aware guidance during modeling and configuration.
  • AI-powered data enrichment, turning unstructured text into structured master data.
  • Triggered automation that works in real time — a true MDM agent acting on your behalf.

Expanding the AI features that are already part of Profisee, Paige empowers users with intelligent automation — accelerating implementation, improving accuracy and increasing business user productivity.

Global Federated MDM — Built for Scale, Compliance and Agility

Enterprises today face a dual challenge – maintaining regional compliance while enabling global coordination of their master data. The 2025 R1 release introduces new capabilities that support federated MDM at scale, delivering both cross-region data governance and everyday operational agility.

Profisee-to-Profisee Connector

This new connector enables real-time, secure data movement between Profisee environments, opening up powerful new use cases for both global and local teams:

  • Federated MDM: Sync non-sensitive data like reference records between regional environments (e.g., North America, EU, Asia) — while staying compliant with data sovereignty laws.
  • Instance Flexibility: Seamlessly move records between environments (e.g., Dev → QA → Prod) to support faster refreshes, parallel testing or tenant migration — all with low-latency and on-demand control.
  • Multi-use, High Performance: Whether you’re supporting distributed operations or streamlining your development lifecycle, this connector gives all MDM users more agility with less complexity.

Profisee Premium Data Quality Services Available in Connect 

Profisee’s Premium Data Quality Services are now available in Connect, delivering enterprise-grade global address verification and enrichment directly within the platform.

With support for 190+ countries, Profisee’s native address verification service combines real-time validation, geocoding and multi-point cross-verification (address, phone, email, name) — helping ensure accurate, compliant and enriched data at every step. The result: better deliverability, cleaner records and more actionable insights for organizations operating on a global scale.

Available as an add-on through Profisee, this premium offering makes global data quality scalable, reliable and easy to implement — no external setup required.

Why It Matters: Scalable, Intelligent, Business-Ready MDM

With the 2025 R1 releases, Profisee continues to evolve into a platform purpose-built for modern enterprise needs:

  • AI-native: Empowered by Paige and OpenAI to automate and accelerate data stewardship.
  • Cloud-native: With SaaS-native design and available in Microsoft Fabric, MDM is easier to deploy and scale.
  • Lakehouse-ready: Support for Databricks, Snowflake, Fabric and Azure Synapse ensures MDM fits wherever your data lives.
  • Globally compliant: Federated architecture and international address validation support multinational governance.
  • User-empowering: Business users can manage data quality, configuration and stewardship in one intuitive platform.

Want to see what’s possible with modern MDM?

Check out the full release notes and download the 2025 R1 release from the Profisee support portal. Or request a personalized demo to explore how Profisee can help you transform your data into business value — faster.

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MDM vs. MDS graphic