Help Justifying An Investment in MDM

Hello, This is Harbert Bernard from Profisee, I lead our organization’s value management practice in charge of helping enterprises justify the investment in MDM. Per Gartner, the #1 reason for MDM failure is the lack of a structured framework to qualify and quantify data management value creation.

To help our customers deal with this issue, we’ve developed a business case modeling approach that we call the Business Impact Roadmap (BIR).

In a BIR, we define the business problems related to data issues, design use cases to solve those problems, and then quantify the ROI to be realized when the solution is implemented. Bad data is bad for business – hurting revenue growth, damaging the brand, and increasing costs.

A world-class MDM solution like Profisee’s, particularly when paired with Microsoft’s technology, is transformative because we can deliver real business benefits fast and also enable a solid foundation for sustainable business performance improvement.

That is why we at Profisee are so passionate about our software. We would love to show you how the BIR approach can help our customers succeed.


Harber Bernard
Value Management Consultant @ Profisee
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