Where Does MDM Fit in A Modern World? | Profisee x Amplifi
- October 14, 2025
- 10:00 AM EST
- Online

Malcolm Hawker
VP of Product Marketing

Arun Chandar
VP, Strategic Service Development

How Master Data Management powers AI, analytics,
and scalable modern governance
Modern data platforms are moving left, right and center with AI and advanced analytics, where does master data management (MDM) fit in? The answer: right at the core.
Join Profisee and Amplifi on Tuesday, 14th October at 10am EST/3pm BST for a 30-minute insight-packed webinar that redefines the role of MDM in the age of Microsoft Fabric, medallion architecture, and data products.
Whether you’re building your first data platform or scaling enterprise AI, you’ll learn how MDM is not just still relevant – it’s mission critical.
We’ll explore how MDM has evolved into a scalable foundation for data governance, enabling trusted, reusable, and governed data products that power real business outcomes.
The session will cover:
- Why MDM remains essential in the era of AI, analytics, and data platforms
- How Microsoft Fabric and medallion architectures demand clean, governed data
- What modern data governance looks like – and the role of MDM in enabling it
- The mindset shift: from narrow MDM use cases to scalable, enterprise-wide platforms
- Real examples and visuals to bring it all to life
Register Now