Data leaders today are under pressure to deliver trusted, analytics-ready data without slowing the pace of innovation. But the traditional divide between data management and analytics often leaves teams choosing between agility and governance. At Profisee, we believe that’s a false choice.
That’s why we’re reimagining how master data management fits into modern data platforms with our 2025 R2 release. In this new release, Profisee introduces our most advanced matching engine yet — built for speed, scale and precision — and brings it natively into Microsoft Fabric.
→ Learn more about Profisee’s new matching engine
Embedding matching stewardship directly into the Fabric experience eliminates the need to switch between tools or copy data across systems, allowing users to manage and resolve match issues where the data already lives in a tool and UI they’re already comfortable using.
As the only MDM solution generally available in Fabric, Profisee now enables:
- Lightning-fast, high-accuracy matching across millions of records
- In-place review and resolution of duplicate data
- Stewardship directly within Fabric to eliminate data movement, context switching and technical friction
As part of our commitment to making MDM easy, this release ensures data accuracy, consistency and trust within the environment where your data already lives. Business users and data stewards can now review, validate and manage duplicate records — all inside Fabric.
A First: End-to-End MDM Inside Fabric
Fabric has quickly become the central nervous system for analytics across the Microsoft data stack. Now, with Profisee’s all new matching engine, users can work where their data lives — without moving it, duplicating it or disrupting critical data pipelines.
Whether users choose to work inside Fabric or within the Profisee platform, all stewardship activity is fully synchronized — ensuring consistency, accuracy and zero data drift across environments. That means your teams can work where they are most comfortable — in Fabric, Profisee or both — with complete confidence that everything stays in sync.
Intuitive. Efficient. Purpose-Built for Fabric Users.
Matching stewardship is one of the most hands-on and business-critical phases of the MDM lifecycle. That’s why we focused on making the experience:
- Intuitive: A clean, guided interface that even occasional users can navigate confidently.
- Time-to-value optimized: Decisions can be made in real time, in the context of Fabric’s live data.
- Designed for business users: This is not just for technical users. Anyone responsible for data quality and governance can review, validate and resolve matches without leaving Fabric.
We’re empowering teams to resolve match issues for complex business use cases and ever-growing volumes of data with a tool that is highly available, responsive and even more accurate.
Why It Matters: No Data Lost, No Time Wasted
There’s a risk every time a user is forced to leave their core analytics environment to manage data elsewhere — data may be copied, delayed or, worse, ignored. And users lose precious time shifting between applications.
By keeping Matching Stewardship inside Fabric:
- You eliminate the risk of data loss or versioning errors from handoffs between applications
- You shorten the learning curve and increase adoption with a seamless Microsoft-native experience
- You get faster, better decisions about your data because your data stewards can engage directly, in real time
Profisee’s embedded approach to MDM increases operational efficiency and reduces time wasted switching back and forth between systems. With Profisee in Fabric, you only need to make changes once and they’re synced everywhere.
The Future of MDM Is Embedded
This launch is just the latest step in our commitment to making Profisee the MDM of choice for Microsoft-centric enterprises. Profisee is the only MDM solution generally available within the Fabric Workload. From deep integration with Azure and Purview to Fabric-native services like this one, we believe trusted data should never be an afterthought — it should be accessible, actionable and visible to everyone.
Learn more about how Profisee MDM can transform your data-driven journey in Microsoft Fabric. Contact us today or visit our Fabric integration page to get started with a free trial.

Greg Jones
Greg brings a combination of strategic acumen and leadership to achieve sustained success. With over 15 years of experience in Product Management, Data, and Analytics, he has a proven history of driving growth, building high-performance teams, and streamlining processes. Some of Greg’s previous experienced include leading the Global Entity Resolution team at Equifax and Chief Product Officer at Tessera Data and inventing 2 patented technologies for Entity Resolution & Data Quality.