Join Profisee alongside data leaders, innovators, and senior executives as they gather to explore the future of AI, analytics, and enterprise-scale data transformation.

Profisee will host a featured session focused on redefining master data management (MDM) as a strategic foundation for agility, AI enablement, and long-term data success.

Featured Session: MDM – Your Data Journey Starts Here

This session will be led by Malcolm Hawker, Chief Data Officer at Profisee and author of the Data Hero Playbook. He’ll share actionable insights for data leaders facing mounting complexity, AI pressure, and the need to show fast progress in their data programs.

What you’ll learn:

How to break free from legacy assumptions and reframe your approach

• • Why agility—not perfection—should drive your data operating model

  • A practical perspective on integrating GenAI without the hype

  • How to recognize and prioritize the data that matters most

  • The power of analytical-style MDM to unlock short-term value and long-term foundations

Connect with the Profisee team live at IntelliCon 2025 and explore how we’re helping organizations modernize their data strategies from the inside out!