2025 Gartner Data & Analytics Summit: London
- May 12-14, 2025
- 9:30 AM BST
- London, UK

Malcolm Hawker
Chief Data Officer
Navigating MDM in the Age of AI, Lakehouse & Medallion Architectures
As modern architectures like the lakehouse and medallion model become the new standard, data leaders face a pivotal decision: should you buy a purpose-built MDM platform—or build governance, stewardship, and quality capabilities natively into your ecosystem?
Join Profisee at the Gartner Data & Analytics Summit 2025 – UK to explore the strategic trade-offs and technical realities behind this critical question.
Featured Session: How to Accelerate Time to Value in Lakehouse Medallion Architectures
Led by Malcolm Hawker, Chief Data Officer at Profisee and one of the industry’s most respected voices on data strategy, this session will help you decode the MDM dilemma in today’s rapidly evolving landscape.
This session will explore:
The trade-offs between flexibility, time-to-value, and long-term scalability
How to evaluate integration with platforms like Databricks, Snowflake, and Microsoft Fabric
Key cost and complexity considerations that impact your MDM strategy
A practical framework to align your MDM approach with business goals and AI-readiness
You’ll leave with a clearer perspective on how to modernize your data foundation—and when a purpose-built MDM solution like Profisee delivers the greatest value.
Whether you’re diving into our session, exploring MDM solutions, or simply looking for insights on aligning your data strategy with AI and modern architectures, we’re here to help you unlock the full potential of your data. Let’s talk about how Profisee can support your journey to trusted, scalable, and governed data!