Unfortunately, many businesses govern all their data as if it is master data. To get the most out of your BI and analytics programs, it is important to understand the different categories of enterprise data and how to manage them according to their value to your business.

Read our comprehensive guide to hear implementation best practices from Profisee’s VP and MDM Strategist and former Gartner Analyst Bill O’Kane and learn about the role governance plays in each of these data categories:

• Master Data
• Application Data
• External / Purchased Data
• Internet of Things (IoT) / Big Data