Domino’s had a strategic directive to uniquely identify its customers, their households and unique purchasing patterns to help power programs like customer loyalty and provide more personalized buying experiences for their consumers across all channels. However, matching customer information across their disparate systems was not a viable option given the volume of transactional data coming into their ecosystem.
Domino’s decided to lean on the matching, enrichment and survivorship prowess of the Profisee platform to arrive at trusted golden records of the more than 85 million unique customer records in their database — all within a continuous 24-hour cycle.
- Data quality for provider data increased to 98% completeness.
- Organizationally, the MDM data is used by more than 200 teams and projects/programs as the ongoing data source for Providers and Location data.
- Created Provider Source of Truth – single pipeline of provider data for the organization.
- Master Data Management (MDM) has become one of the key strategies the executive team uses to manage the business.
