SEARCH RESULTS

Creating a 360 Degree View of Customer

As data-driven marketing continues to have an exponentially increasing role in modern-day sales and marketing, many companies plan to increase their budgets for data-driven marketing. The challenge in the increasing importance of data-driven marketing lies with creating actionable information from a largely scattered customer data landscape.

Who Are Your Most Valuable Customers?

In the business world, you often hear references to the “Total Lifetime Value of a Customer,” the meaning of which sometimes varies. One permutation of lifetime value is calculated on an aggregate basis across all of your customers, answering the question, “What is the average value of a newly obtained customer?” The Aggregate Lifetime Value can be calculated based on simple financial metrics including revenue, profit, and customer retention.

MDM Best Practices – The Why vs The How

Over the years, we’ve seen a number of patterns evolve within our customers on their projects. From observing these patterns, there are some common best practices we see our most successful customers always follow. One of those best practices is turning the focus from the “why” to the “how” of the customer 360.

5 Ways Data Management Addresses Data Quality Issues

Data managers play defensive tackle in the fight against poor-quality master data. They’re trying to fill data gaps and keep bad data from making it to the end zone, so to speak. They have as tough a job in the data management trenches as athletes do on the gridiron.

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