Customer Data Management | Customer Master Data Management | Profisee

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Customer Master Data

Today’s challenge is not a lack of customer data, but how to organize and curate customer data into usable information. An MDM solution can aggregate customer data from across the enterprise, improve the quality of that data, and connect the dots across your enterprise systems, allowing you to understand the full breadth and depth of your customer relationships.

Domino's Delivers Targeted Marketing Campaigns

An emphasis on technology innovation helped Domino’s generate approximately 50% of US sales from digital channels at the end of 2014, and reach an estimated run rate of US $4 billion annually in global digital sales.

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Customer Master Data Resources

Marketing Users

Marketing professionals are awash in a flood of new tools, software and data offerings, often available on demand and as a service »

 

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Creating a 360 View

By establishing an overarching view of their customers, companies can facilitate data driven marketing »

 

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Golden Record Management

A central aim for any MDM solution is the management of golden records, manifesting a single view of your master data »

 

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OTHER DOMAINS

Finance/Employee

Both Finance and HR work with data that is created and used primarily for internal purposes.

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Asset/Location

For some industries, capital assets both generate revenue and represent a significant portion of the balance sheet.

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Product

Even seemingly simple products have hundreds of attributes that describe it, including how it is manufactured/sourced, described, packaged, priced, and sold.

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Vendor/Supplier

In many industries, the most significant costs of business are investments in capital assets, materials, or inventory.

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Everything Else

There are countless master data domains across the broad array of industries and business. All of these present an opportunity.

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Reference Data

Every organization relies on reference data to create a common language of the business.

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