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You Ask, We Answer - What is Master Data Management?

Master Data Management is two-part data management strategy used by organizations of every size in every industry.  It includes:

1. specific business processes combined with

2. the technical infrastructure required to provide and maintain consistent and accurate sets of master data.

Master data consists of the information and relationships among the information that are key to the core operations of a business.  In other words those key areas, departments, locations and things that are important to understand, document and measure.

Sometimes, we vendors in the data management world can make the easy complicated.

But master data is important to everyone NO MATTER the size of your organization.  After all, everyone needs to understand:

  1. People and Parties you do business with
    1. Customers,
    2. Vendors and
    3. Employees.
  2. Locations you do business in
    1. Branches,
    2. Stores,
    3. Offices,
    4. Cost/Vendor Centers for Finance.
  3. Channels you do business by
    1. Vendor,
    2. Web/Ecommerce,
    3. Retail,
    4. Social.
  4. Things you sell, make, interact with and manage
    1. Products,
    2. Contracts,
    3. Accounts,
    4. Assets.

Master data management is FOR the business, often implemented BY and WITH a team from IT.

This seems like Business 101 stuff, and yet, guess how many businesses have implemented master data management solutions – less than 10%.

The biggest worries we hear from customers and prospects are it's:

  • Too hard
  • Too expensive
  • Too time consuming
  • What we have is good enough…

We will talk about the worries and pitfalls in another post, but think about it for a minute…do you trust the data you are using to make business decisions?  Like, deep down, in your gut, do you KNOW, it’s right and tells the complete picture?

If not, or if there is any doubt, then you owe it to yourself to keep researching master data management and how it can truly transform your business.

Every IT project should support the business by either helping to:

  1. Increase Revenue,
  2. Reduce Cost, or
  3. Increase Ability to Collect Cash Faster

Build your business case today, read 9 Steps to Getting Started with MDM.

Finally, what other questions do you have as you investigate?  We will keep answering....you ask, we answer!

About the Author

Megan Gregory

Sales and marketing 'jackie of all trades' professional with over twenty years of experience in growing customer relationships in data management.

 
 


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