How to Measure the Business Value of Master Data Management

“The connection between an MDM program and business outcomes cannot be hypothetical or conceptual — it must be quantifiable.”

One of the most costly mistakes data and analytics can make is failing to measure how MDM is contributing to business outcomes. But by taking a structured approach, they can successfully quantify how improvements in master data then enable key business objectives — and get the buy-in from executive and business leadership.

Read this leading research report from Gartner® to learn how to:

  • Map business outcomes to master data elements through a value-based metrics framework
  • Align MDM program metrics to those used by business stakeholders across all levels
  • Quantify the business impact of MDM by aggregating modeled impacts

*GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner, How to Measure the Business Value of Master Data Management, Malcolm Hawker, Simon Walker, 9 July 2021

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