Building MDM into your Data Strategy

Digital Transformation and the rise of the data-driven business is a key focus for organizations who are looking to increase market share and remain relevant in today’s information economy. It’s no surprise that some of the most successful businesses around the globe also have a strong data-centric strategy. Think of Amazon, Uber, and more who are all using data for strategic advantage and growth.

Key to success of any data strategy is a focus on the strategic data domains of the organization: customer, product, supplier, and more. Customer-centricity, for example, is a key tenet of many digital transformation efforts as organizations strive to achieve a 360 view of customer. Master Data Management is the core foundation for the data-driven business, and successful MDM projects require integration with a larger Data Strategy to align people, process, and data for strategic business value.

Join industry expert Donna Burbank as she provides practical, real-world techniques to align your MDM initiative with your strategic business objectives.

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October 9, 2018, 5:00 pm


Chicago, IL

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