Today’s challenge is not a lack of customer data, but how to organise and curate customer data into usable information.

Topics covered at the breakfast will include:

A discussion by Microsoft as to how businesses can deliver flexibility and innovation by:

  • Maximising data functionality and convention
  • Curating and organising data assets
  • Driving digital adaptability

Cricket Australia will talk through how they used existing customer data to improve fan engagement and deliver quantifiable business outcomes through:

  • Aggregating 12 disparate customer data sets
  • Leveraging technology to drive strong business outcomes
  • Delivering targeted marketing content to grow revenue and participation


October 16, 2018, 8:00 am


Sydney, AU

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