Success at Lookers Motor Group

How Profisee helped Lookers achieve their Insight Driven Enterprise.


Challenges

Need a Complete View of Customer Across Brands
  • Disparate customer data is captured across multiple dealer brands but not synced impacting customer experience.
  • Need to effectively market across brands to cross sell and up sellvarious vehicle offerings to customer base.
  • Want one repository to store all vehicle data including makes, models and options such as color, available accessories and transmission type so can send clean, trusted vehicle data to CRM.

Strategy

Create Single View of Customer and Vehicle
  • Create Customer Golden Records by matching and de-duping existing records. Prepare clean data for use in downstream systems.
  • Find plug & play MDM solution that works with the in-house technology stack including Dynamics.
  • Design an ongoing data governance workflow for data stewards(those that know the data best) to use data as an asset in analytics.

Outcome

Profisee supports strong data management strategy
  • Consolidated customer records into Golden Consumer Records with household recognition with cleansed, de-duped, and trusted data.
  • Accurate inventory levels by dealer drives predictive analytics to match seasonal and location requirements.
  • Established strong enterprise data management foundation,eliminated manual processes within existing systems framework. The right offer to the right owner at the right time!
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