Monday, June 26, 2017
Profisee Master Data Management Blog

Do You Know the Total Lifetime Value of Your Customers?

What We Mean by Lifetime ValueIn the business world, you often hear references to the "Total Lifetime Value of a Customer," the meaning of which sometimes varies. One permutation of lifetime value is calculated on an aggregate basis across all of your customers, answering the question, "What is the average value of a newly obtained customer?" The Aggregate Lifetime Value can be calculated based on simple financial metrics including revenue, profit, and customer retention. Refer to en.wikipedia.o......

Opposites Attract: The Interplay Between Big Data and Master Data

There's a revolution underway in data science to effectively manage and derive value from the growing amount of data being generated in our world. We've been driving cars, using phones, and manufacturing product for decades. But now we have mobile phones pinging cell towers everywhere we go, sensors in industrial systems recording information every second, and our cars reporting data back to manufacturers via telematics. This modern Internet of Things (IoT) landscape is creating new sources of b......

Creating a 360-degree view

As data-driven marketing continues to have an exponentially increasing role in modern-day sales and marketing, many companies plan to increase their budgets for data-driven marketing. The challenge in the increasing importance of data-driven marketing lies with creating actionable information from a largely scattered customer data landscape. Most companies understand how identifying who their customers are – identifying them by name, address, contact details, job title, gender, age, etc. – by us......

Making master data management mobile

In today’s ever-changing workplace, employees are working on-the-go more and more often. Sales representatives in the field, for example, need the ability to access customer data in their company’s master records on mobile devices. Luckily, master data management systems are evolving to be mobile-friendly. Profisee uses a responsive web design to provide the user with a streamlined experience that fits their device and ensures maximum data security.Read Eric Melcher's full interview discussing t......

Big Data (Hadoop) and Master Data Management

There seems to be a lot of confusion in the role that Master Data Management (MDM) plays with big data. Much of this confusion is due to a lack of understanding of exactly what big data is, and how it can be leveraged. The definition of big data has expanded over the years as more and more vendors and companies attempt to capitalize on the buzz. For purposes of this discussion, we will focus on the role of Hadoop in handling big data. Hadoop is a relatively new open source platform designed to ......

Operational MDM in Action

Profisee continues to see a growing emphasis on operational master data management (MDM) among their customer implementations. While represented industries range from healthcare, to oil and gas, to specialty retail, these implementations focus on taking enterprise data management from IT-driven data warehousing initiatives to an enabling platform for operational decision making.Many companies have broadened existing MDM implementations from managing reference data to mastering their more dynamic......

Part 1 of 4: Implementing Worker-Centric Workflows in MDS

Workflows in the Context of Master Data ManagementThis blog is one in a four-part series on workflows in the context of master data management (MDM). The term “workflow” has different meanings in different contexts. In this blog series, we frame the discussion within different levels of workflow complexity:In this series, we will explore each of these in further detail, including the technical approaches available for implementing each in the Microsoft MDM ecosystem. We will wrap up the series w......

Delivering Highly Customized MDM User Interfaces

A noble goal for any software solution is to provide an out-of-the-box experience that natively meets all end user requirements. Master data management (MDM) solutions are no different, and all platforms provide interface options that dynamically react to the underlying data model to provide data stewardship functionality.In the MDM space, data stewards are ideally experts in the data that is being managed, and can be trusted with flexible and powerful interfaces that are provided out of the box......

Address Verification Value-Add for Dynamics CRM

Preserve Verification Data, Reduce Service Overhead with Maestro MDM The Maestro Adapter for Dynamics CRM was specifically created to deliver powerful data stewardship and data quality capabilities to companies deploying Dynamics CRM. There are many benefits to using Master Data Maestro to master customer data for use in Dynamics CRM and other organizational systems. One such benefit helps companies maximize the value of paid address verification services.The Maestro MDM solution gives you a way......

Direct, codeless systems integration with Dynamics CRM

There are many benefits to using Profisee’s Master Data Maestro to master customer data for use in Dynamics CRM and other organizational systems. Maestro leverages the Microsoft Master Data Services (MDS) base platform, delivered as part of SQL Server, to provide a seamless enterprise-level MDM platform. Maestro Adapter for Dynamics CRM was specifically created to deliver powerful data stewardship and data quality capabilities to customers deploying Dynamics CRM, and to support the rapid transfe......
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