Monday, June 26, 2017
Profisee Master Data Management Blog

Direct, codeless systems integration with Dynamics CRM

There are many benefits to using Profisee’s Master Data Maestro to master customer data for use in Dynamics CRM and other organizational systems. Maestro leverages the Microsoft Master Data Services (MDS) base platform, delivered as part of SQL Server, to provide a seamless enterprise-level MDM platform. Maestro Adapter for Dynamics CRM was specifically created to deliver powerful data stewardship and data quality capabilities to customers deploying Dynamics CRM, and to support the rapid transfer of data from Dynamics CRM into Microsoft Master Data Services (MDS).

Key to the rapid implementation and expedited time-to-value of a Dynamics CRM implementation, the Maestro Adapter provides direct, codeless systems integration, giving users the ability to integrate their Dynamics CRM instances directly into a Maestro MDM Server for cleaning, de-duplicating and mastering, without the need for a data bus.* Since the integration can be performed without coding, companies eliminate the need for lengthy IT projects or expensive consulting services. Systems integrators make a nice living coding integration projects, but coding leads to risks – risks in correct interpretation of requirements, risks of incorrect coding, risks in testing. A codeless integration, on the other hand, provides the same benefits of Dynamics CRM: The user – who is most familiar with functional requirements – takes control and can easily change field mappings without the need for any coding whatsoever.

In addition to lowering risk and improving system acceptance and results, this “codeless” integration reduces time-to-production and significantly lowers up-front implementation costs. As a result, companies realize faster time-to-value and lower maintenance overhead.

*If a company already has a data bus, Maestro can leverage it, but for most companies direct codeless integration is key.


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