Welcome to the Profisee Master Data Maestro showcase. Maestro delivers an accurate and reliable single view of your corporate master data. At Profisee, we refer to this as Golden Record Management, or GRM.
GRM represents a fully integrated system that Cleanses, Matches, Masters and Harmonizes master data. Each process builds upon the others to deliver the most accurate and reliable Golden Records possible.
Inaccurate addresses are very expensive. The good news is that cleansing addresses within an MDM hub is easier than it’s ever been before – and the benefits reach far beyond reducing mailing costs.
- No more returned mailings, or multiple deliveries to the same address.
- Quit bothering customers for information you already have.
- Boost team productivity while Reducing mailing cost.
- Gain visibility into cross-selling opportunities.
Maestro Premium Data Quality resolves Address Verification challenges across the global landscape. We standardize address formatting, verify deliverability, and in some countries validate and standardize names, telephones and emails.
Let’s take a look at a couple of examples around the world. Finland… Let’s verify this address on-the-fly directly from the Entity Grid. Results are presented and we see the Source input attributes, and the Output attributes that were cleansed, standardized, and verified. For some coverage areas, like North America, Location and Mailing Verification are accompanied with Name Parsing, Email Domain Verification, and Phone Number Standardization.
So let’s take a look behind the scenes to see how easy it is to set it all up. With Maestro, data stewards build and maintain address strategies through an easy-to-use interface; there is no coding or scripting necessary.
This is the strategy we just executed in the Grid. An Attribute Assistant provides a quick-start by automatically mapping standard Input/Output attributes, and creating new Output attributes where necessary. Manual mapping is as simple as selecting the appropriate attributes from drop-down menus.
With your strategies built, there are several ways to execute them.
- Verify individual addresses on-the-fly.
- Schedule batch runs to verify entire entities.
- Verify New Addresses in real-time as they enter the system.
- Automate verification as part of an orchestrated Workflow.
Maestro provides an address quality scorecard that conveniently breaks down overall Address Verification results. It categorizes and links directly to all of the addresses that failed verification and require manual oversight and decisions.
With addresses and contact data cleansed and verified, you can easily synchronize your CRM, ERP, and other enterprise systems. However, for Master Data domains that contain addresses – such as employees, customers, suppliers or locations – a well-defined verification process provides the optimal input for the next phase of the GRM process: Matching.