Monday, June 26, 2017
Profisee and Melissa Data Deliver Premium Data Services to Microsoft Master Data Services Customers

ATLANTA, GA — August 11, 2011 — Profisee (, a master data management (MDM) software company specializing in the Microsoft Master Data Services platform, is pleased to announce a new partnership with Melissa Data, North America’s preeminent supplier of address and address-related data.

Profisee released Master Data Maestro Version 2.0 in June 2011, marking a maturity milestone in the MDM market by providing customers using Microsoft Master Data Services—a complimentary service included within SQL Server 2008 R2 Enterprise—with the data quality, matching and survivorship capabilities necessary to tackle complex Customer, Supply Chain and Location models. Featuring an innovative matching engine that delivers near linear scalability to millions and tens of millions of records, Maestro provides optimal golden record management for large master data models.

Ian Ahern, CEO of Profisee, defines the partnership with Melissa Data as a completion of Profisee’s 2011 product roadmap. “Maestro V2.0 currently delivers global address verification through integration with Bing Maps for completing malformed or missing street, city, state, postal code, and country information; however, our relationship with Melissa Data takes Maestro’s data services to the next level. Maestro customers will be able to validate house, apartment, and commercial suite numbers; format multi-line address blocks; and correct and validate contact names, phone numbers and email domains associated with addresses.”

Ray Melissa, CEO of Melissa Data, comments on the partnership from Melissa Data’s perspective; “When we saw how Microsoft Master Data Services redefined the price-point for MDM last year, and the acknowledgement of this by major analysts, we realized the value of tying our Enterprise Data Quality Suite into MDS. Profisee’s Master Data Maestro product will enable companies to quickly and easily adopt our complete range of enterprise data quality services tied to the Microsoft MDS platform. Melissa Data prides itself on offering the best data quality services, at the best price point, for North America. Our strategic expansion into other major markets will see our relationship with Profisee grow even further.”

Val Lovicz, CTO of Profisee, adds, “The extended data services for Maestro customers will soon be available for a small annual fee for unlimited use , thus reinforcing the ability of Microsoft MDS to redefine the price-point and time-to-value for the MDM and data quality markets. Embedding data quality within a complete MDM process is key to solving the problem in a collaborative and transparent way that gives ownership to the correct data stewards within the business and makes the data readily available to the applications that need it. This ties in completely with our multi-year roadmap for integrated, enterprise-grade MDM and DQM for all key master data entities. “

Val continues, “Profisee takes an unprecedented approach to integrating the strength of multiple data services, with the inherent complexity of large transaction volumes, to deliver comprehensive address and contact services at a fixed-price and unlimited-basis. For example, intelligent use of both the Bing Maps and Melissa Data services at the same time leverages the strengths of each service on a single pass through a record set. Maestro figures out what is good and bad about each record and automatically uses the best of each service to drive data quality and append new, valuable information, published to the enterprise via a central MDM repository. Many other data quality approaches drop this ultimate step at the feet of customers, which typically leads to extensive application development resources and costs to make it work. We believe we have proven around Location, Customer or Supply Chain models that Master Data Maestro is the clear winner on all counts of quality, performance, project risk, delivery time, and total cost of ownership. We make no bones about it; this approach is a critical differentiator and key ingredient in our secret sauce.”


About Profisee

Profisee is a master data management software company focused on delivering enterprise-grade MDM capabilities through its Master Data Maestro software suite. Formed from the management team of Stratature, the MDM software provider acquired by Microsoft in 2007, Profisee has a world-wide reputation for master data management and competence with Microsoft Master Data Services. For more information about Profisee, please visit

About Melissa Data

Celebrating its 25th anniversary, Melissa Data is a data quality and enrichment solutions provider. The company was named #1 in Customer Satisfaction in a 2009 data quality survey report conducted by the analyst house, The Information Difference. Melissa Data’s multiplatform programming tools and Web services verify, correct, enrich, and update U.S., Canadian, and global contact data for improved communications and ROI. For more information about Melissa Data, please visit www.MelissaData.


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