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Profisee to Present at ERworld 2013 Online Conference, November 12-14, 2013

Logical Data Modeling in an Enterprise Master Data Management Initiative

ATLANTA, GA—October 11, 2013— Profisee, a master data management and data quality software company, announces its participation in the ERworld 2013 Online Conference, November 12-14, 2013, where Profisee CEO Ian Ahern will present on “Logical Modeling in an Enterprise MDM Initiative”.

The presentation, which is scheduled for 1:00 pm EST on Wednesday, November 13th, will look at the challenges of data modeling in a master data management (MDM) initiative, with a specific focus on the key challenge of adaptive and collaborative modeling throughout the MDM application lifecycle. Profisee, a leading master data management software vendor, has partnered exclusively with CA ERwin to provide integration between the logical and physical aspects of master data management to provide a seamless solution for master data modeling.

“Logical data modeling is an intrinsic part of both the initial design and ongoing evolution of any master data management initiative,” says Ahern. “Building master data models from scratch in the database is a long, laborious and error-prone process. Ongoing master data management across multiple servers and applications introduces more modeling challenges, as requirements evolve, scope expands, and entities and attributes extend. Selecting best practices from industries and combining them with proprietary models specific to your organization is critical to optimizing both the data model and the time-to-value of an MDM initiative.”

In the presentation, attendees will learn how traditional and adaptive (or agile) master data modeling differ, and learn approaches and benefits to creating an integrated agile modeling environment. Ahern will also present a master data value map, showing how specific master data applications align with business drivers and goals, and present a roadmap for moving from enterprise MDM thinking to targeted execution for maximum business impact.

ERworld 2013 will be the fourth annual ERworld online conference, with tracks, sessions and collaboration opportunities focused on maximizing the value of data modeling as the centerpiece of business-critical data management initiatives. Recognized industry experts will explore a variety of topics, including managing data models in the era of big data, successfully resolving data design challenges, and the keys to collaboration for big data, business intelligence, and data governance initiatives. Presentations given during the three-day conference will be available at no cost through a one-time registration. For more information, visit

About Profisee

Profisee is a master data management software company focused on delivering enterprise-grade MDM capabilities through its Master Data Maestro software suite. Formed from the management team of Stratature, the MDM software provider acquired by Microsoft in 2007, Profisee has a worldwide reputation for master data management and competence with Microsoft MDS. For more information about Profisee’s solutions, please visit

Media Contact:

John Leavitt
VP Marketing, Profisee


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