Wednesday, June 28, 2017
Profisee Appoints New COO for North America

ATLANTA, GA — August 2, 2012— Profisee (, a Master Data Management and Data Quality software company, is pleased to announce it has strengthened its executive leadership team with a key appointment. Tony Braniff joins Profisee as COO North America to head domestic operations and continue to drive the Company’s dynamic growth.

Mr. Braniff is a proven software industry entrepreneur with deep experience in business intelligence, financial modeling, and management reporting technology. His early career was spent at Comshare Inc., an innovative software vendor that defined the business intelligence marketplace. At Comshare, Braniff progressed through various Senior Sales Management positions to earn a seat on the board for Comshare’s European operations where he had $40M of annual revenues under management.

Since then, his major accomplishments include: co-founding and building ALG Software’s North American business before the sale of this Enterprise Performance Management company to Business Objects and co-founding the South African based Xpertek Financial software business and driving it to profitability before a company sale. Most recently Braniff was EVP Sales and Marketing at Whoop, Inc., a SaaS based mobile applications company.

Commenting on Mr. Braniff’ s appointment, Profisee CEO Ian Ahern states, “Since the introduction of the Master Data Maestro suite last year, our domestic revenue growth has been phenomenal. Our next major objective is to develop a strong international presence while maintaining our growth in North America.” Ahern will shift his focus to developing sales of Master Data Maestro into new markets around the world, while Braniff’ s addition to the executive team will ensure that experienced and effective leadership continues for Profisee North America.

Braniff says “Profisee has an exciting new solution that has been purpose built for the Microsoft MDM market. The number of new customers here in North America that have recently signed to use Maestro certainly proves this! I am joining a very capable and successful team and I am confident that we can continue the Profisee success story.”

About Profisee

Profisee is a master data management software company focused on delivering enterprise-grade MDM capabilities through its Master Data Maestro software suite. Formed from the management team of Stratature, the MDM software provider acquired by Microsoft in 2007, Profisee has a worldwide reputation for master data management and competence with Microsoft Master Data Services. For more information about Profisee, please visit

Media Contact:
John Leavitt
VP Marketing, Profisee

© 2012 Profisee Group, Inc. All Rights Reserved. All other trademarks, trade names, service marks and logos referenced herein belong to their respective companies.


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