White Paper: The Human Factor of Master Data Management
You won't find a CIO or business analyst anywhere who will disagree with the importance of leveraging all of a company's diverse data sources in order to drive successful business intelligence (BI) and business performance management (BPM) initiatives. But not all of the data required to run a business exists in these systems. In fact, the business's primary source of operational intelligence resides in the human knowledge repository of the company's workers, and the real-time integration of that human intelligence is required if operational BI is to become a reality.
The need to incorporate this human factor into BI, and to empower these business workers with integrated, actionable intelligence as they perform their jobs every day, is really the driving force behind the growing category of solutions that is known as master data management. Businesses that fearlessly embrace this unaccustomed offspring of data warehousing and analytics will finally be able to truly leverage all of their data sources—including the previously untapped human knowledge base—and bring together an accurate and consistent multidimensional view of the previously disparate enterprise.
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