ATLANTA, GA—May 6, 2014— Profisee, a master data management and data quality software company, announces the availability of a new Research Perspective on Simplifying Master Data Management from Ventana Research.
In the report, Ventana presents research regarding the data management crisis, and the growing importance of MDM for improving and ensuring the consistency and quality of data. The report shows the growing trend away from an IT-centric approach toward one where lines of business and IT equally share responsibility for information availability and management. This trend lends impetus to the need to rethink data governance for successful MDM implementations, and explores how best to focus MDM efforts to deliver business value.
“Based on their research into evaluation criteria for information software – where usability tops the list of very important factors – Ventana makes substantive recommendations about evaluating and implementing the right technology and tools to enable the most usable solution, and ensure the best data to support business needs. As they point out in the report, this is not something that can be accomplished using spreadsheets,” says Profisee VP Marketing John Leavitt.
“They also point out that it is equally important to elevate the business priority given to MDM improvement. This will serve to bring business users into the circle with IT when making decisions about technology. It’s not just, ‘Can we build it?’, but ‘Can we use it; will it help us effectively share responsibility for information management?’”
Ventana Research is an authoritative and respected benchmark business technology research and advisory services firm, recognized for understanding the role of technology in optimizing business processes and performance, and providing best practices guidance. Learn more about Ventana Research at www.ventanaresearch.com.
The full Research Perspective, sponsored by Profisee, is available for download.
Profisee is a master data management software company focused on delivering enterprise-grade MDM capabilities through its Master Data Maestro software suite. As a Microsoft Gold Application Development Partner, Profisee has a worldwide reputation for Master Data Management expertise and competence with Microsoft Master Data Services. For more information about Profisee’s solutions, please visit www.profisee.com.
Director, Marketing Communications, Profisee